2025 Security Megatrends: AI, SaaS, and Strategic Partnerships

AI and Security

Technology innovation and the customer's evolving needs are driving some of the biggest changes the security industry has seen – and the recent 2025 Security Megatrends Report made this clear. The report, which highlighted trends in artificial intelligence (AI) adoption, platform-centric investments, a focus on software, the need for flexibility, and the changes being made to the channel, defines what security leaders see in their organizations.

What stands out is its alignment with HiveWatch’s mission to redefine physical security – and here’s how: 

Strategic Partnerships: The Key to Channel Evolution

Partnerships are essential for delivering tangible benefits to customers, and the SIA report led with the trend of integrators' roles in today’s security landscape, indicating the importance of this relationship. 

From our perspective, everyone involved should share an understanding of creating value for the customer. HiveWatch operates on the concept of “1+1=3,” which explains how a strong partnership can create additional value beyond simply providing a product to the customer. When companies combine their resources and expertise, they can achieve more together than they could on their own.

A successful partnership generates more value than each partner contributes individually. To realize this potential, partners should align on goals and share a common purpose. It's important to understand roles and objectives clearly from the beginning.

To create a more successful partnership between manufacturers and the channel, a deeper understanding of the value that the manufacturer brings is essential. The report mentions providing deeper training on systems available to end users through integrator partners–which directly impacts how customers implement and adopt technologies.

Learn more about optimizing a partnership in this blog.

Platform Aggregation: Moving Beyond Point Solutions

Historically, the security market has relied heavily on siloed, point solutions. However, the SIA report accurately predicts that the future lies in platform aggregation, which focuses on integrating multiple technologies into a cohesive ecosystem. Unified platforms streamline management, enhance interoperability, and provide a comprehensive view of security operations.

Platforms, such as the HiveWatch® GSOC Operating System, offer a solution for physical security teams by unifying disparate systems into a single, comprehensive view of security posture—without requiring the replacement of any legacy systems. Security teams can quickly monitor active alarms alongside corresponding video footage and access control information by integrating video surveillance and Access Control Systems (ACS) into one unified platform. As a result of incorporating more of a platform approach, this integration reduces the need to switch between different systems when responding to incidents, optimizes people and processes, and allows legacy systems to grow alongside your business.


The Shift from Hardware to Software

As security ecosystems become increasingly complex, software's role has begun to surpass that of hardware–emphasized by the fact that software has become the "glue" that connects various systems, enabling effective communication and collaboration.

Software solutions are more effectively bridging the gap between legacy systems and modern tools, allowing end users to scale their operations without overhauling their hardware. Recognizing the significance of software fosters flexibility, scalability, and cost efficiency for these organizations, allowing them to provide more value to the business.

SaaS Models: Flexibility and Scalability at Scale

Software-as-a-service (SaaS) models offer organizations software with the benefit of scalability and flexibility as needs change across an organization. 

With something like a GSOC-as-a-Service (GSOCaaS), outsourced resources offer real-time monitoring and response to security events from a centralized location. This service is typically customized to meet a company's specific needs and utilizes advanced technology along with established standard operating procedures (SOPs) to create a solution that seamlessly integrates with the organization’s existing security operations.

In some cases, organizations choose GSOCaaS to reduce costs while transitioning to an in-house security model. By outsourcing their GSOC services, companies can significantly lower expenses associated with internal resources and the ongoing training required to maintain a fully operational security team. Utilizing GSOCaaS not only helps manage financial commitments but also allows businesses to concentrate on their core functions without the added burden of security management.

Whether adding new locations or supporting growth, these service providers can meet changing demands without the issues associated with in-house adjustments. Coupled with access to global threat intelligence and analytics, organizations are better positioned to stay ahead of emerging risks. Ultimately, GSOCaaS simplifies the management of security operations, freeing up valuable time, money, and resources that can be redirected toward other critical areas of the company. This model not only supports business continuity but also ensures that organizations are always prepared for the unexpected.

AI Operator: The New Standard in Physical Security

It’s no secret that one of the biggest trends in security is that AI is transforming from an experimental technology to an essential component. Driven by the greater need to “do more with less” and create more efficiencies in today’s security programs, implementing AI has become a logical next step in the proliferation of advanced technologies being adopted.

HiveWatch is even getting into the AI market with the introduction of the HiveWatch® AI Operator in the HiveWatch® GSOC Operating System to intelligently detect and respond to security incidents according to established protocols and standard operating procedures (SOPs). This advanced technology delivers a new level of vigilance and productivity that the physical security industry has never experienced.

Technology like the HiveWatch® AI Operator can help address the challenge that security teams face related to operator turnover and missed incidents, augmenting current investments in staff and helping make them more efficient in their day-to-day oversight. This ultimately allows physical security teams to focus on more impactful and preventative initiatives, reducing risks and ensuring the safety of assets and people.

Summarizing the Path Forward

The future of physical security will be defined by a shift toward integration, intelligence, and innovation. We’re already seeing this through the adoption of AI technology, the changing relationship between the channel and manufacturers, platforms emerging to address more efficient needs, and SaaS models making a huge splash. 

Ultimately, the physical security industry stands on the cusp of a transformative era where innovative solutions and collaborative efforts will redefine how organizations protect their assets and ensure safety.

Ready to learn more about how HiveWatch is playing a role in all of these trends? Request a demo.

 

Topics: Artificial Intelligence, Customer Experience, GSOC, Access Control

Ella Ortenberg
Ella Ortenberg

Ella is a marketing coordinator at HiveWatch, a physical security software company reimagining how organizations keep their people and assets safe. Ella is dedicated to fueling brand growth through strategic marketing, partnerships, and PR.

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